meet kelli.
quick facts
ENFJ
myers briggs
7w8
eneagram
21
years old
orange
from
marketing
major
jeep
driver
daily numbers
1
sunset
watched
2
outfit
changes
3
cups of
coffee
4
close calls
on the road
5
hours
of sleep
6
supplements
taken
portfolio overview
an overview of my displayed work
a collection of my work from marketing courses.
a collection of my work from PR courses.
a collection of work from my personal business.
"be as you wish to seem"
-socrates
MARKETING
marketing portfolio
Graphics Officer
For PLNU’s Marketing Club
This semester, I've had the distinct privilege of serving as the Graphic Design Officer for Point Loma's Marketing Club. In this role, I've had the opportunity to set enduring brand standards for the club's future use. These comprehensive standards encompass a fresh logo, a vibrant color scheme, harmonious font combinations, as well as defining the club's voice and tone. Concurrently, I've collaborated closely with the Communications Officer to craft compelling graphics that highlight club events and charitable fundraisers. I'm pleased to share a few examples of my work below.
project #1
The Monsaraz:
The Monsaraz Hotel is a local San Diego hotel that came to my marketing class for an assessment of its marketing tactics and strategies. They requested that we analyze the hotel's marketing after taking a tour of the facility and provide them with feedback on the ways in which its marketing was successful and unsuccessful. The following documents are an accumulation of the work I did for them throughout the course.
"30 Days of Content" created for The Monsaraz
Daily task sheet created for The Monsaraz
project #2
The Orange Challenge
The Orange Challenge was a competition held by my marketing professor regarding who could create a marketing plan that would successfully increase orange revenue by 25% by the end of the calendar year. I was lucky enough to earn second place in this competition with my campaign design and implementation. I utilized the upcoming holiday season to hone in sales revenue.
project #3
San Diego Magazine
This is an integrated marketing campaign for the company San Diego Magazine as they were trying to increase their marketing efforts and gain a revenue increase. The head of social media came to our class to share the ideas they had for improvement and in return we offered them a complete plan to both increase magazine subscriptions but also maintain their brand image.
SDM New Brand Kit
Reflection
Throughout my time in the marketing program, I feel I have really in my own personal style as both a marketer and a campaign manager. Having the opportunity to take classes that provide me with real-world, hands-on, pressure-filled situations has really given me. a taste of the future waiting for me post-grad as well as helping me grow confident in my skills and abilities.
PUBlic relations
Public Relations Portfolio
project #1
Personal Brand
Throughout my Public Relations (Cases and Campaigns) course, we were instructed to complete a personal branding assignment in order to establish ourselves in who we are in this industry. There were many components that went into developing this brand and the fruits of that labor are displayed below.
project #2
Personal Brand Kit
Personal Brand Kit
Throughout the course, we were able to develop our own personal branding guide. Seen to the left is my personal branding guide on that I have based my entire portfolio and self-branding concept off of this guide. I utilized Pinterest for logo design, font combinations, and inspirational pictures.
project #3
Press Releases
The following press release was created for the San Diego Latino Film Festival This class had the lucky opportunity to visit and review the venue.
The following press release was created for the upcoming event in Indio, CA- Coachella. The document also includes a media alert
project #4
Media Alert
This is a media alert curated to showcase the new coffee blend from Bird Rock Coffee Roasters in partnership with Surfrider Foundation
project #6
Op-Ed
This is an Op-Ed about diversity and inclusion in the workplace.
project #5
Case Study
This is a case study for the company Sun Bum. This case study goes into detail about how this company could benefit from a PR campaign.
project #7
Favorite Public Figure PR Analysis
project #8
PR Campaign Plan
Personal
personal portfolio
project #1
The Point
The Point Weekly Newspaper is an on-campus publication that I have had the honor the manage from a business stance. As Business Manager, I have curated a media kit, a branding guide, and various advertisement graphics to be included in the paper.
The Point Advertisements
The Point Socials Flashsheet
project #2
Mandalaian
Mandalaian by Kelli is the Etsy store I have run for nearly four years. I have practiced and utilized both marketing and public relations strategies in order to promote and grow my small business. Utilizing approaches like custom order forms has really helped me up my game!
Jeremiah
29 : 11
Kelli
Kinder
Contact
(714)-363-1876
kelliannekinder@gmail.com
A little bit about me
Hello! I'm Kelli Kinder. I'm a sophomore Marketing student at Point Loma Nazarene University. In addition to my Marketing major, I am also working towards a minor in Public Relations. The brevity of my time spent in this field does not quantify the extent of my passion. It is my ambition to not only excel in my career but have the basis of my escalation be rooted in a love for what I am doing. Additionally, it is of great significance to me that I work within an organization that strives to encourage and mature my values in union with their own. Upholding the values of integrity, originality, and compassion are the pillars upon which I intend to build my career.
Experience
Presently
Barista
Bird Rock Coffee Roasters
Marketing Student at Point Loma Nazarene University
2022-present
At the start of this year, I was given the chance to work as a part-time barista at Bird Rock Coffee Roasters in Liberty Station. Though I have not been employed with Bird Rock for a significant amount of time, I have already gained a great deal of experience. This job has given me a platform to sharpen my communication and multi-tasking skills. Additionally, as a majority of my shifts have been closing shifts, I have been trusted by the company to ensure the proper procedures and directions have been met in order to guarantee success and safety for both the morning openers and coming customers.
Business Manager
The Point Weekly Newspaper
This year I had the incredible opportunity to take on the role of The Point Weekly Newspaper's Business Manager. This semester, I have created, designed, and implemented a revamped Media Kit and, through hours of research and analysis, have established prices and policies as well as implemented a new branch of the paper- complimentary ad design services. In the second semester of the 2022-2023 school year, I am expecting to create a 20% revenue increase by cultivating a loyal clientele to advertise in both our print and online version of The Point.
skills
- Strong writing and editing
- Leadership and communication
- Multitasking
- Attention to details
- Interacting with and catering to customers
- Exceeding work expectations and taking initiative
- Powerpoint, Excel, and Word
Sales Associate, Commissioned
2021
activities and awards
Palm Beach Tan
Palm Beach Tan is a high-end tanning salon that specializes in cleanliness and customer relations. My position came with many daily responsibilities such as meticulously counting inventory, calling customers daily to discuss their membership billings, memorizing frequent customer’s names as well as their tanning preferences, checking in over 100 customers per shift, and forming and executing sales pitches to not only sell the product but consistently hit commission. This position allowed me to deepen and develop customer relations skills and communication abilities while also allowing me to watch from a primary position how a real-world business conducts internal and external marketing.
- Scholar-Athlete Award (2017-2021)
- National Honors Society 2019-2021
- Leadership Award (2020/2021)
- Dance Team Captain (2019-2021)
- Founder of Beach Clean-Up Club (2020-2021)
- Founder of National Art Honors Society (2020-2021)
- Runner-up in Orange Challenge via Marketing 3032 course (2022)
Office Assistant
2018-2021
The Kinder Law Group
The Kinder Law Group is my family’s law firm that specializes in trademark and copyright law. In assisting my father and his employees, I had the opportunity to observe and inquire about the interworkings of what it takes to be a business owner. I learned how to perform essential office tasks such as faxing and setting up client accounts as well as developing proficiency in Excel and client communication.
what's next
what I'll be working on for the next few months
Marketing Club
president
Coronado
News
business
intern
The Point
News
media
manager
Assistant to
ASB
director of
student relations
CONTACT ME!
please reach out!
(714)-363-1876
kelliannekinder@gmail.com